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ETHAN SHEAF
Project

Western Sahara — Phosphate Research

2025 · Research, Design, Development · Research, Policy, Web

How can visual communication surface the extractive phosphate supply chain linking Aotearoa and Western Sahara — and the injustices it conceals?

Overview

New Zealand for Western Sahara investigates the phosphate trade linking Western Sahara and Aotearoa New Zealand. The trade—central to New Zealand’s agricultural industry—raises questions of settler colonialism, environmental justice, and Indigenous sovereignty.

Developed in collaboration with artist-designer Matthew Galloway, the project examines how visual communication can surface extractive systems that usually remain invisible. Through storytelling, spatial mapping, and advocacy-driven design, the work traces the journey of phosphate from mine to field. By exposing the infrastructures and actors behind this supply chain, it invites viewers to reflect on agricultural complicity in global injustice and to consider solidarity with Saharawi self-determination.

Branding and visual identity for New Zealand for Western Sahara
Visual identity — New Zealand for Western Sahara.

Approach

The project bridges academic research and digital practice. Datasets from NGOs such as Western Sahara Resource Watch were mapped alongside historical and contemporary shipping records. Using custom Mapbox tools, I built interactive maps that animate shipment routes and overlay contextual timelines.

Design functioned here as a tool for advocacy. Audio, protest material, and documentary imagery were embedded within a layered interface, allowing nonlinear exploration that mirrors the fragmented visibility of extractive logistics. The kaupapa of Indigenous design guided the process—centred on relational storytelling, transparency, and resistance rather than detached observation.

Tools